A New Reason To Leave The House!

Written on May 23, 2005 – 1:56 pm | by Stacy |

Yay. Yay. Yay. I wonder if the folks who camp out for Ikea openings are like the dorks who camp out for Star Wars movies…only blonder and more efficient.

From the Dallas Morning News:

Swedish home furnishings chain Ikea finally has a Frisco opening date: August 3.

Known for its cult-like customer following and cheap chic prices for its do-it-yourself furnishings, Ikea’s openings attract large crowds and some diehards even camp out to be among the first inside the mammoth blue and yellow two-story building.

In fact, the chain always opens on a Wednesday so as not to compete with weekend shopping.

The chain’s second Texas store is located at the corner of State Highway 121 and the Dallas North Tollway.

The popular retailer has kept the date a secret until now not just to create buzz, but also because the size of the project (it’s twice as big as a Wal-Mart Supercenter), and huge amounts of product coming from overseas factories, makes the date a moving target.

Hiring and training of almost 500 people is underway. It takes that many people to run the 310,000-square-foot store featuring 52 room settings, four model homes, a supervised play area and a 300-seat restaurant.

There are 22 Ikea stores in the U.S., including one in Houston. Overall, there are 210 stores in 33 countries.

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Dictionary of Corporate Bullshit Word of the Day

dial it down/dial it back: To reduce intensity; often used in reference to a person's behavior; to calm down, relax, or get a freaking grip for God's sake; new millennium version of "take a chill pill" or "chilling out"; when referring to a presentation or sales pitch, to be less aggressive, with the hope the audience will not be aware they are being snowed with a soft sell.

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