From: Prof. Marketing
Subject: customer analysis feedback
Date: January 28, 2008 11:34:53 PM CST
To: Stacy

Hi Stacy,

I’ve reviewed your customer analysis and I have to say it is one of the finest I’ve received. Quality of both content and presentation are clear, your observations and integrations are insightful and you’ve exceeded my expectations – much like Ritz-Carlton.

I appreciate the in-depth focus on the emotional elements of the Ritz’s service strategy and the identification of the impact of the “democratization of wealth.”

You earned full credit for this assignment.

Best wishes,
Prof. Marketing

Next step…the competitor analysis!