Ah Yes, I Know This One!

Written on February 20, 2008 – 8:08 am | by Stacy |

Except…there’s generally no fanfare, and I find out about it when I’m blind-copied on an unrelated email that makes vague mention of it. And, I can’t inquire further at that point because, well, I was blind-copied on the email.

roll out:

To introduce a new product or service to the public with much fanfare through costly advertising and marketing campaigns in a desperate attempt to generate sales and press, which, should it go poorly, will be blamed by management on innocent employees whom they will then fire.


Courtesy of the Dictionary of Corporate Bullshit page-a-day calendar…

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Dictionary of Corporate Bullshit Word of the Day

dial it down/dial it back: To reduce intensity; often used in reference to a person's behavior; to calm down, relax, or get a freaking grip for God's sake; new millennium version of "take a chill pill" or "chilling out"; when referring to a presentation or sales pitch, to be less aggressive, with the hope the audience will not be aware they are being snowed with a soft sell.

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